About

UNMASK is an ongoing art project that explores the ways we hide, adapt, and reveal ourselves in a hyperconnected age.
Through hand-made masks built from reclaimed materials - fabric, metal, paper, and found objects - the project examines what lies between protection and exposure, between identity and performance.

Each mask is a physical object, but also a metaphor.
Together they form a collective diary of this generation - one that was born into smartphones, social media, and permanent visibility. A generation craving real connection, yet constantly filtered, branded, and broadcast.

UNMASK blurs the boundaries between craft, design, and social reflection.
It reclaims the slow, tactile process - stitching, gluing, soldering - as a counter-gesture to the digital speed that defines our time.

UNMASK was born from a deeply personal story.
As a child, Or Ayalon grew up alongside her father, Nimrod, who was severely injured during his military service and suffered burns across his body. His long recovery required him to wear physical masks for protection - but when those masks came off, she began to notice others: the social and emotional ones that shape how we show up in the world.

That early experience became the seed of UNMASK: a lifelong exploration of the ways we cover, reveal, and rebuild ourselves.
Ayalon’s work moves between design, psychology, and craft - combining tactile processes with emotional inquiry, creating a bridge between the seen and the felt.